PLATAFORMIZAÇÃO DA COMUNICAÇÃO POLÍTICA

governança algorítmica da visibilidade entre 2013 e 2018

Palavras-chave: Visibilidade, Plataformização, Sistema Midiático Híbrido, Governança Algorítmica, Economia da Atenção

Resumo

A plataformização da comunicação política introduz um modelo de governança algorítmica da circulação de informações que afeta sistemas midiáticos nacionais. A investigação empírica desse trabalho se debruça sobre uma amostra original de 1.513.780 publicações coletadas entre 2013 e 2018 de 500 páginas do Facebook. O objetivo é aferir se há algum tipo de desordenamento do caráter dominante da visibilidade da imprensa jornalística nos meios de massa e em websites. Os resultados apontaram para o que chamamos de desarranjo da visibilidade, ou seja, o declínio dos compartilhamentos dos veículos jornalísticos e a captura da atenção por radicais de direita

Downloads

Não há dados estatísticos.

Biografia do Autor

Marcelo Alves dos Santos Junior, Universidade Federal Fluminense, Niterói, Rio de Janeiro, Brasil

Doutor em Comunicação pelo Programa de Pós-Graduação da Universidade Federal Fluminense.  Professor do MBA em Big Data e Inteligência de Mercado da Escola Superior de Propaganda e Marketing do Rio de Janeiro.

Referências

BARBERA, P., PICCIRILLI, M. Package ‘Rfacebook’. R package version 0.6, 15, 2017
BENKLER, Yochai. The wealth of networks: How social production transforms markets and freedom. Yale University Press, 2006.
BENKLER, Yochai; FARIS, Robert; ROBERTS, Hal. Network propaganda: Manipulation, disinformation, and radicalization in American politics. Oxford University Press, 2018.
BENNETT, W. Lance; LIVINGSTON, Steven. The disinformation order: Disruptive communication and the decline of democratic institutions. European journal of communication, v. 33, n. 2, p. 122-139, 2018.
BRUNS, Axel. Gatewatching: Collaborative online news production. Peter Lang, 2005.
BUCHER, Taina. Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. New media & society, v. 14, n. 7, p. 1164-1180, 2012.
CHADWICK, Andrew. The hybrid media system: Politics and power. Oxford University Press, 2017.
DANIELS, Jessie. The algorithmic rise of the “alt-right”. Contexts, v. 17, n. 1, p. 60-65, 2018.
DEVITO, Michael A. From editors to algorithms: A values-based approach to understanding story selection in the Facebook news feed. Digital Journalism, v. 5, n. 6, p. 753-773, 2017.
ENTMAN, Robert M.; USHER, Nikki. Framing in a fractured democracy: Impacts of digital technology on ideology, power and cascading network activation. Journal of Communication, v. 68, n. 2, p. 298-308, 2018.
FLETCHER, Richard et al. Measuring the reach of “fake news” and online disinformation in Europe. Reuters institute factsheet, Disponível em: https://reutersinstitute.politics.ox.ac.uk/our-research/measuring-reach-fake-news-and-online-disinformation-europe, 2018.
GIBSON, Rachel; WARD, Stephen. An outsider's medium? The European elections and UK party competition on the Internet. British elections & parties review, v. 10, n. 1, p. 173-191, 2000.
GIGLIETTO, Fabio; RIGHETTI, Nicola; MARINO, Giada. Understanding Coordinated and Inauthentic Link Sharing Behavior on Facebook in the Run-up of 2018 General Election and 2019 European Election in Italy. Disponível em: https://osf.io/preprints/socarxiv/3jteh/ 2019.
GILLESPIE, Tarleton. The politics of ‘platforms’. New media & society, v. 12, n. 3, p. 347-364, 2010.
GORWA, Robert. What is platform governance?. Information, Communication & Society, v. 22, n. 6, p. 854-871, 2019.
HINDMAN, Matthew. The myth of digital democracy. Princeton University Press, 2009.
JURNO, Amanda Chevtchouk; D'ANDRÉA, Carlos Frederico. Facebook e a plataformização do jornalismo: um olhar para os Instant Articles. Revista Eptic, v. 22, n. 1, p. 179-196, 2020.
KALSNES, Bente; LARSSON, Anders Olof. Facebook News Use During the 2017 Norwegian Elections—Assessing the Influence of Hyperpartisan News. Journalism Practice, p. 1-17, 2019.
KARPF, David. Understanding blogspace. Journal of Information Technology & Politics, v. 5, n. 4, p. 369-385, 2008.
KRIPPENDORFF, Klaus. Reliability in content analysis. Human communication research, v. 30, n. 3, p. 411-433, 2004.
KWAK, H., LEE, C., PARK, H., & MOON, S. What is Twitter, a social network or a news media?. In Proceedings of the 19th international conference on World wide web, p. 591-600, 2010.
LARSSON, Anders Olof; MOE, Hallvard. Triumph of the underdogs? Comparing Twitter use by political actors during two Norwegian election campaigns. Sage Open, v. 4, n. 4, p. 2158244014559015, 2014.
MACHADO, C., KIRA, B., HIRSCH, G., MARCHAL, N., KOLLANYI, B., HOWARD, P. N, BARASH, V. News and political information consumption in Brazil: Mapping the first round of the 2018 Brazilian presidential election on Twitter. Computational Propaganda Project, 2018.
MARCHAL, Nahema et al. Polarization, partisanship and junk news consumption on social media during the 2018 US midterm elections. Data Memo. Oxford Project on Computational Propaganda. Online: https://comprop. oii. ox. ac. uk/research/midterms2018, 2018.
MARGOLIS, Michael; RESNICK, David. Politics as usual. Sage, 2000.
NELSON, Jacob L.; TANEJA, Harsh. The small, disloyal fake news audience: The role of audience availability in fake news consumption. New media & society, v. 20, n. 10, p. 3720-3737, 2018.
NIC, N., FLETCHER, R., KALOGEROPOULOS, A., LEVY, D. A., & NIELSEN, R. K. Reuters Institute Digital News Report 2018. Reuters Institute for the Study of Journalism, 2018.
NIEBORG, David B.; POELL, Thomas. The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society, v. 20, n. 11, p. 4275-4292, 2018.
NIELSEN, Rasmus Kleis; VACCARI, Cristian. Do people “like” politicians on Facebook? Not really. Large-scale direct candidate-to-voter online communication as an outlier phenomenon. International Journal of Communication, v. 7, p. 24, 2013.
NIELSEN, Rasmus; GANTER, Sarah Anne. Dealing with digital intermediaries: A case study of the relations between publishers and platforms. New media & society, v. 20, n. 4, p. 1600-1617, 2018.
SHIRKY, Clay. The political power of social media: Technology, the public sphere, and political change. Foreign affairs, p. 28-41, 2011.
SILVERMAN, Craig. This analysis shows how viral fake election news stories outperformed real news on Facebook. BuzzFeed news, v. 16, 2016.
THOMPSON, John B. The new visibility. Theory, culture & society, v. 22, n. 6, p. 31-51, 2005.
VOSOUGHI, Soroush; ROY, Deb; ARAL, Sinan. The spread of true and false news online. Science, v. 359, n. 6380, p. 1146-1151, 2018.
WEBSTER, James G. The marketplace of attention: How audiences take shape in a digital age. Mit Press, 2014.
Publicado
10-09-2020
Como Citar
Alves dos Santos Junior, M. (2020). PLATAFORMIZAÇÃO DA COMUNICAÇÃO POLÍTICA: governança algorítmica da visibilidade entre 2013 e 2018. E-Compós. https://doi.org/10.30962/ec.2101
Seção
Ahead of Print